Hard skills like data analysis and copywriting can be more easily studied and trained, whereas soft skills like being organized and making connections may be more difficult to learn, but are just as important. One of the most rewarding and challenging things about working in social is that you’re never done learning.
It’s particularly important that you can speak to any internal stakeholder about your social media strategy, content distribution plan and impact of your work. The ability to explain how your work on social moves the business forward is one of the most important skills any social media professional can develop.
Every social media manager wants to create content that’s exciting, valuable and buzz-worthy, but it takes creativity to come up with ideas that stand out. When it comes to social media skills, creativity is particularly versatile. Creativity helps social media managers: Develop innovative, risk-taking social campaigns Create visually appealing, multimedia content Consider every aesthetic detail of a social post, from images to links to formatting of copy Lead productive brainstorms that bring out their teammates’ best ideas Hone and expand their brand’s voice and persona On par with being creative is having a sense of humor and ability to improvise in any given situation.
Creative Mornings is a global breakfast event series for the creative community. Join a local event or the online community to connect with other curious, creative leaders in marketing, design and social. Taking improv classes can teach you how to problem-solve in a different way and give you more confidence in managing customer responses on the fly.
As a social media manager, not only do you have to conceptualize campaigns and distribution rhythms, but you have to lead and execute these plans from start to finish. To do this at scale, a skilled social pro will implement tools, policies and processes for their social presence to keep all of the moving pieces straight.
According to the latest Sprout Social Index™, 33% of consumers prefer to reach out to brands on social media with a customer service issue or question. Not only do you have to listen to and understand the concerns, demands and even praise of current customers, but you also have to be proactive about what future customers might say.
For instance, women’s clothing and accessories brand constantly celebrates their customers. When one of their repeat customers shared a product suggestion on Twitter, ban. do quickly replied to let their customer know their feedback had been heard and shared with the team. As a social media manager, you are your brand’s biggest champion.
This means that establishing and building digital relationships is still a core aspect of any social media manager’s approach. Our research has found that 64% of consumers want brands to connect with them on social. When they feel connected to a brand, 57% of people will increase their spending with that brand and 76% will choose that brand over a competitor.
Our annual report on the state of social contains data and insights on what consumers really want on social and what marketers are doing. In this consumer trends report, we surveyed consumers to understand their desire for greater connection—with the brands they love and with each other—and how brands today benefit when they facilitate connection on social.
Those of us who have been working in social for awhile might be wary of qualitative data—back in the wild west days of social, it was so crucial to be able to present accurate, quantitative data to provide the value of your efforts that qualitative data was often pushed to the side. social media, social media manager, social media management, social media accounts, social media managers, social media marketing, social media strategy, social media platforms, content calendar, new york, social media profiles, account manager, social media account, public relations, target audience, social media specialist, social networks, social media presence, manager jobs, social network, social media specialists, community manager, social media networks, social media audit, brand awareness, social media directory, social media users, influencer marketing, social accounts, customer service.
Our design team developed new title image templates that our social team started using to promote our content. Here’s an example of a Tweet with standard blog art: And here’s one featuring a new title image: We found that these consistently outperformed social posts with blog art alone in terms of engagements—but not impressions.
In this case, social data affirmed the work our designers were doing and gave them a new output to consider when brainstorming creative for future projects. Ready to think strategically about data? Check out our Adapt series on data-driven marketing to learn how to build a culture, team and data pipeline for success.
Watch our conversation with Joe to learn more about using both quantitative and qualitative data. If you already excel at all nine of these social media skills, congratulations—you still have work to do. Social is a career path of lifelong learning, and continuing to hone these skills will benefit you at every stage of your career.
What skills have been the most important for you? Leave a comment and let us know - social media, social media manager, social media management, social media accounts, social media managers, social media marketing, social media strategy, social media platforms, content calendar, new york, social media profiles, account manager, social media account, public relations, target audience, social media specialist, social networks, social media presence, manager jobs, social network, social media specialists, community manager, social media networks, social media audit, brand awareness, social media directory, social media users, influencer marketing, social accounts, customer service.